Pick n Pay HOD Clothing - Brand

DETAILS

HOD Clothing - Brand (PNP210331-2) - Pick n Pay

Closing Date  

2021/04/13

Reference Number     

PNP210331-2

Job Title         

HOD Clothing - Brand

Job Type Classification          

Permanent

Division / Region       

Clothing

Department    

Clothing

Location - Town / City          

Kenilworth Office Park

Location - Province    

Western Cape

Location - Country    

South Africa

Job Advert Summary          

This role will be responsible for the development of growing the PnP Clothing brand through brand marketing (digital, store and print strategies). The Brand Manager will work closely with the commercial (buyers), retail and online trade teams to develop strategy that will help achieve the business’ commercial objectives and grow customer base.

Minimum Requirements      

Relevant tertiary qualification preferable (Marketing Management, Retail Management)

Minimum five years’ experience in a Brand manager/Campaign manager role preferably in Clothing retail

Leadership, management experience in Brand development and marketing

Experience in Digital marketing and e-commerce.

Clothing Retail experience

Duties & Responsibilities     

Manage the development of multi-channel marketing initiatives end-to-end.

Collaborate with internal stakeholders to deliver campaign elements e.g. print advertising, digital content, in-store POS.

Brief and oversee the work of external agencies and PnP Marketing teams, who deliver digital and print strategy

Develop a communication and marketing strategy to increase market share

Develop creative direction for all communication

Part of the leadership team of PnP Clothing

Manage Marketing budget and expenses

Competencies

Leadership, management experience in brand development and marketing

Skilled in store communication strategies and execution across 5 formats

Skilled on digital marketing and e-commerce marketing strategies and execution

Optimisation of promotions strategy and product strategy

Lead creative concept and development of campaign and brand strategy

Effective communicator and influencer (must be able to communicate & influence across various levels in the business)

Deep experience in creating multi-channel marketing campaigns – this experience should include knowing how to brief and manage an advertising agency and understanding how to effectively use multiple communication channels to achieve communication objectives

Must be comfortable with navigating high levels of complexity and change

Ability to work under extreme pressure, with on time management of critical path delivery

Additional Information       

• Competency based interview to assess above requirements

• Short-listed applicants may be subjected to relevant assessments